

#THE GOAL SPARKNOTES UPDATE#
Click the specific custom goal to rename the custom goal and update conversion actions for that goal.Click Custom goals to add new custom goals and open the table of existing custom goals.
#THE GOAL SPARKNOTES PLUS#
You can add a new custom goal by clicking the plus button. To add or edit custom goals: Custom goals are displayed at the bottom of the conversion summary, if you have any.(Optional) Add another conversion action: Click Add a conversion action on any conversion goal to include more actions as part of that conversion goal.Note: When you change the Usage for a conversion action, that changes how the conversion action is bid toward in all places where the goal it's part of is being used.Select “Secondary” for actions that you want to observe but that you don’t want your campaign to allocate budget towards. Select “Primary” for actions that you want to bid toward when that goal is selected. Add your conversion actions as either primary or secondary conversion actions: After you set your account default setting, you can define the “Action optimization” for each conversion action in your goal.Campaigns using other combinations of goals aren't affected in either case. When a goal is removed as an account-default goal, it’s similarly removed from all campaigns using the account-default goals. Note: When you set a goal to be an account-default goal, it’s added to all campaigns using the account-default goal settings.To edit a goal: Click Edit conversion goal to select whether or not the goal is an account-default goal.These goals are created based on your conversion actions.

